August is slowly creeping to an end and that means one thing, Fall is almost here. I know we don’t want to think about this now, but soon there will be a huge influx of fundraisers from your child's school and after-school activities. Reluctantly, you hand over $20 after $20 for every fundraiser and think to yourself “Well, at least I’m giving back.” That’s where you are wrong. While you are surely helping the school or organization with your donation, the chocolate, candle, and magazine manufacturers are also making a big chunk of money.
What is “giving back”? Is it just a fancy way to say you are helping people with their fundraisers? No, it is not! Don’t get us wrong, as fundraisers are beneficial for some organizations, but there is a big difference between fundraising and giving back. Giving back means that you are physically helping your community or organization by giving time, money or resources back to them. Look at it like an investment that your business is making to your community.
Here are 5 key tips on how to start giving back to your community today.Donate your time to a cause
There is no better way for a business to truly understand and become invested in a cause than to spend some time building a true connection with it. We are all human and in the end we are all going to feel more invested in something that speaks to our hearts, something that we know helps others. Volunteer your time and encourage your co-workers to do the same. It will enrich your company culture, build relationships that will last a lifetime, and allow you to sleep better at night knowing that you have made a difference in some way.
Long term charitable giving
Single donations of time or money are great, but by giving back over an extended period of time allows you to build an ongoing relationship with an organization. Become a yearly sponsor for their event or take out some ad space on their website for a year if they offer it. This helps the organization plan their funds over a longer time frame, and is a great way to demonstrate that your business has a vested interest in a long-term relationship with the organization.
Find something you're passionate about
Find a cause or organization that speaks to you and what you feel passionate about. What organization you partner with speaks volumes about you as a business, so make sure you can relay information about the organization to others and that you can explain why it is so near and dear to your heart. You never know who you have the power to influence.Sponsorships
One of the best ways to make your business known in a community is through sponsorships. Sponsor a local 5k or a large community event. Not only is this a great way to give back to the community, but it is a wonderful way to create content for your blogs and social media, and generates fantastic cross-promotion opportunities. Community events often give away “swag” such as t-shirts and other giveaways that participants will use for an extended period of time. Every time someone wears the apparel or uses these giveaways, they will more than likely also see your company's name. People will be more likely to remember your name and may even choose your business because they already feel a connection to due to the cause/organization you sponsored.
Remember it is an investment
We get it, you get bombarded with requests daily from so many different organizations. How can you possibly say yes to all of them? It may seem awful to say this, but the reality is, it is a business transaction. You need to make sure that in addition to choosing something that you are passionate about, you also pick something that will help your business. Your motivation shouldn’t be for an instant ROI, but it should be for exposure within the community, building company culture, or showcasing your service/product.
Community investment marketing can be a valuable asset to your business, but it can be overwhelming to know where to begin. If you are feeling overwhelmed with it all, Solomon Caw can help! Give us a call today and we can guide you through the entire process.